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Digital marketing pricing · PPC · Social · Email · Analytics
Digital Marketing Pricing that Drives Results
Transparent pricing for PPC, social media advertising, email marketing, analytics and content. Start with a single service, or combine paid and organic search and save with a bundle. No setup fees, and every plan includes reporting and ongoing optimization.
- PPC management from $1,500/month
- Social media ads $1,500/month · Email marketing $1,000/month
- Analytics setup $750/month · Content marketing $2,000/month
- SEO + PPC bundles from $2,400/month
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PPC management
PPC Management Plans
Management fees are separate from ad spend. Each tier is matched to a typical monthly ad budget.
$1,500 / month
PPC Starter
For small businesses starting with paid search, with ad spend up to $5,000/month. Google Ads search campaigns, keyword research and targeting, ad copy creation and testing, landing page optimization, conversion tracking setup and monthly reporting.
$2,500 / month · Best value
PPC Growth
For scaling businesses with ad spend of $5,000–$15,000/month. Everything in Starter, plus display and remarketing, Shopping campaigns for e-commerce, advanced audience targeting, A/B testing and biweekly reporting and calls.
$5,000 / month
PPC Enterprise
For large-scale campaigns with ad spend of $15,000+/month. Everything in Growth, plus a multi-channel PPC strategy, custom audience development, advanced attribution modeling, a dedicated account manager and weekly optimization and reporting.
Additional services
Additional Digital Marketing Services
Add these to any plan, or use them on their own.
| Service | Monthly investment | What it covers |
|---|---|---|
| Social media ads | $1,500/month | Facebook, Instagram and LinkedIn campaigns |
| Email marketing | $1,000/month | Campaign strategy, automation and reporting |
| Analytics setup | $750/month | GA4, dashboards and reporting |
| Content marketing | $2,000/month | Blog posts and content strategy |
Bundle and save
Save When You Pair PPC with SEO
Cover both paid and organic search. Bundles apply when SEO and PPC are on the same tier:
- Starter bundle: SEO Starter ($1,500) + PPC Starter ($1,500), $3,000 → $2,400/month, saving $600
- Growth bundle (most popular): SEO Growth ($2,500) + PPC Growth ($2,500), $5,000 → $4,000/month, saving $1,000
- Enterprise bundle: SEO Enterprise ($5,000) + PPC Enterprise ($5,000), $10,000 → $7,500/month, saving $2,500
Want AI search too? GEO can be added to any bundle; every GEO plan includes SEO. Contact us for custom bundle pricing.
Why SEO and PPC together
Why Paid and Organic Search Work Better Together
SEO builds long-term organic authority; PPC delivers immediate visibility. Run separately, they often compete for budget and attention. Run together, they reinforce each other. Paid search data shows which keywords and messages convert, which tells your SEO program where to invest. Organic rankings reduce how much you need to spend on terms you already win, freeing paid budget for the gaps.
Appearing in both paid and organic results also gives you more of the results page and more chances to be chosen. And as AI Overviews change how people interact with results, owning several touchpoints (an ad, an organic listing, a Map Pack listing and a citation in an AI answer) matters more than ever. Pew Research Center found that when an AI summary appears, people click traditional results less often, which makes every visible placement more valuable.
We coordinate both channels with shared keyword research, shared conversion tracking in Google Analytics 4 and Google Ads, and one report that shows how paid and organic contribute to leads and revenue.
Which plan fits
Choosing the Right PPC Tier
| If you… | Start with |
|---|---|
| Are new to paid search or run one location with a modest budget | PPC Starter, with ad spend around $2,000–$5,000/month |
| Sell online, want remarketing, or spend $5,000–$15,000/month | PPC Growth |
| Run multiple markets or channels, or spend $15,000+/month | PPC Enterprise |
| Also want organic growth | A same-tier SEO + PPC bundle |
| Are unsure | A free consultation; we will recommend a tier and a test budget |
Getting started
What Happens After You Sign Up
Onboarding is quick and structured.
Consultation
We discuss goals, budget, markets and current campaigns, and recommend the right plan.
Audit and Tracking
We audit existing accounts and set up or fix conversion tracking in GA4 and the ad platforms before optimizing anything.
Strategy and Build
Account structure, keywords, audiences, ad copy and landing pages, aligned with your SEO plan.
Launch
Campaigns go live, usually within days of approval.
Optimize and Report
Ongoing testing and optimization, with reporting on the cadence your plan includes.
What each service includes
What You Get with Each Additional Service
A closer look at the add-on services and what each covers each month.
Social Media Ads ($1,500/month)
Campaign strategy, audience targeting, creative and copy testing, retargeting and reporting across Facebook, Instagram and LinkedIn. Best for building awareness, retargeting site visitors and reaching B2B decision-makers on LinkedIn.
Email Marketing ($1,000/month)
Campaign strategy, list segmentation, automated nurture sequences, newsletter production and performance reporting, so leads from search and ads keep moving toward a purchase.
Analytics Setup ($750/month)
GA4 configuration, conversion tracking, Looker Studio dashboards and monthly reporting, so every channel is measured consistently and tied to leads and revenue.
Content Marketing ($2,000/month)
Content strategy and blog posts written for your audience and optimized for search and AI citation, with internal linking to your service pages.
Budgeting
How to Budget for Digital Marketing
Start with the goal, not the channel. Decide how many qualified leads or sales you need, what each is worth, and what you can afford to pay to acquire one. That number determines how much ad spend is reasonable and which channels make sense.
Separate fees from spend. Management fees pay for strategy, optimization and reporting; ad spend pays the platforms. Keep both visible so you can judge return on each.
Fund the foundation first. Accurate tracking and a solid website make every other channel more efficient. Paid traffic sent to a page that does not convert is the most expensive kind.
Balance speed and durability. PPC and social ads produce results quickly but stop when spend stops. SEO and content take longer but keep producing. Most growing businesses run both, shifting budget toward organic as rankings build.
Review quarterly. Reallocate toward what produces pipeline. Our reporting is built to make that decision easy.
Example budgets
Example Monthly Budgets by Business Type
Illustrative combinations based on our published prices. Ad spend is paid directly to the platforms and shown separately.
| Business type | Example plan | Monthly management | Typical ad spend |
|---|---|---|---|
| Local service business | SEO Starter + PPC Starter bundle | $2,400 | $1,500–$5,000 |
| Growing professional services firm | SEO Growth + PPC Growth bundle + email marketing | $5,000 | $5,000–$15,000 |
| E-commerce store | PPC Growth + content marketing + analytics | $5,250 | 10–15% of revenue target |
| B2B SaaS company | SEO Enterprise + PPC Enterprise bundle + social ads | $9,000 | $5,000–$25,000 |
These are examples, not packages. We will recommend a mix based on your goals and budget.
Included in every plan
What Every SEOMA Plan Includes
Whichever services you choose, every plan includes:
- Conversion tracking set up or verified before optimization begins
- Transparent reporting tied to leads and revenue, not just clicks
- Regular strategy meetings on the cadence your plan specifies
- Full ownership of your accounts, data and content
- No setup fees and flexible terms
Transparency
Why We Publish Our Prices
Many agencies hide pricing until a sales call, which makes it hard to compare options or plan a budget. We publish ours because we would rather you arrive knowing what to expect. If a published plan fits, you can start quickly. If you need something custom, the published prices give us a shared starting point.
Transparency extends to how we work. Management fees are always separate from ad spend, you own every account we manage, and reports show cost and return side by side, so you can judge whether the investment is paying off.
Free Signal Score
Start with a View of Your Organic Visibility
Run a free Signal Score. We will show where paid and organic can work together for you.
Enter your domain for your free organic and AI search readiness score.
Free · Instant · No email required. Just your domain.
Related services
Services that Work Alongside This One
SEOMA Insights
Further Reading from the SEOMA Blog
FAQ
Frequently Asked Questions
What is included in PPC management?
Campaign setup, keyword research, ad copy creation, landing page optimization, conversion tracking, bid management, A/B testing and reporting. We manage Google Ads and Microsoft Advertising, plus paid social as an add-on.
Is ad spend included in the management fee?
No. The management fee covers strategy, optimization and reporting. Ad spend is paid directly to the platforms, so you keep full ownership and visibility of your accounts.
Is there a minimum ad spend?
We recommend about $2,000–$5,000/month for PPC Starter, $5,000–$15,000 for Growth and $15,000+ for Enterprise.
How does the SEO + PPC bundle discount work?
When SEO and PPC run at the same tier, you pay $2,400 (Starter), $4,000 (Growth) or $7,500 (Enterprise) per month instead of the combined list price.
Can I add GEO to a bundle?
Yes. GEO can be added to any bundle for visibility in AI search engines such as ChatGPT and Google AI Overviews. Contact us for custom pricing.
Are there setup fees or long-term contracts?
There are no setup fees. We offer month-to-month agreements and optional 6- or 12-month terms.
How quickly will I see results?
PPC can generate traffic within 24–48 hours of launch, with performance improving over 30–90 days as campaigns are tested and optimized. SEO builds over several months.
Which platforms do you advertise on?
Google Ads (Search, Display, Shopping, YouTube, Performance Max), Microsoft Advertising, Facebook and Instagram, and LinkedIn for B2B.
Can I start with just one service?
Yes. Many clients start with a single service, such as PPC or analytics, and add others once results are clear.
Do prices change by industry?
The published prices apply to most businesses. Very large, multi-market or highly regulated programs may need a custom quote, which we will explain before any work starts.
Do you offer discounts for annual agreements?
Some clients choose 6- or 12-month agreements for planning purposes. Ask about terms during your consultation.
Do you manage Microsoft Advertising (Bing) too?
Yes. Microsoft Advertising can be added to any PPC plan and often reaches a distinct audience at a lower cost per click.
Can you work alongside our in-house team?
Yes. Many clients keep some channels in-house and use SEOMA for others, with shared reporting so everyone sees the same numbers.
What reporting do I get?
Reporting cadence depends on the plan: monthly for Starter, biweekly for Growth and weekly for Enterprise, all built on GA4 and the ad platforms, with dashboards you can check anytime.
Do you offer content marketing on its own?
Yes. Content marketing at $2,000/month covers strategy and blog posts optimized for search and AI citation, and it pairs well with any SEO plan.
Can I change services later?
Yes. You can add, remove or change services as your goals evolve. We review the mix with you every quarter.
Who owns the ad accounts?
You do. We manage campaigns in accounts you own, so your data and history stay with your business if you ever change agencies.
How do I choose between SEO and PPC if my budget is limited?
If you need leads this month, start with PPC on a focused set of high-intent keywords. If you can wait a few months for returns, SEO usually delivers a lower long-term cost per lead. With a modest budget, a Starter bundle covers both.
Grow faster
Find the Right Mix of Paid and Organic for Your Budget
Book a free consultation and a SEOMA strategist will reach out within 24 hours with a recommended plan.
Enter your domain for your free organic and AI search readiness score.
Free · Instant · No email required. Just your domain.