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Generative Engine Optimization · AI Overviews · AI citations
GEO Services that Get Your Brand Cited by AI Search Engines
Generative engines such as ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews no longer return a list of links. They write an answer and name a handful of sources. SEOMA’s Generative Engine Optimization (GEO) services make your business one of the sources those systems find, trust and cite, built on the same foundation as your SEO.
- AI visibility benchmark: how each major engine describes and cites you today
- Entity optimization so AI systems recognize your brand unambiguously
- Citation-ready content with clear answers, data and sources
- Authority building through earned mentions on trusted publications
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What is GEO?
Generative Engine Optimization, Explained
Generative Engine Optimization (GEO) is the practice of making your content and brand more likely to be retrieved, trusted and cited by AI systems that generate answers. Traditional SEO focuses on ranking pages in a list of results. GEO focuses on being one of the sources an AI answer is built from, and being named in it.
The term comes from academic research. The GEO paper accepted to KDD 2024 introduced a benchmark for generative engines and found that certain content changes, such as adding citations to credible sources, quotations and statistics, could increase a source’s visibility in generated responses by up to 40%. The lesson is practical: AI engines favor content that is specific, verifiable and easy to attribute.
GEO does not replace SEO. Google states that there are no additional requirements to appear in AI Overviews or AI Mode beyond being indexed and eligible for a snippet, and that SEO best practices still apply. Other engines, including ChatGPT search, retrieve from the open web with their own crawlers. GEO builds on a strong SEO foundation and adds the entity, content and authority work that makes citation more likely.
Engines We Optimize For
- Google AI Overviews and AI Mode
- ChatGPT and ChatGPT search
- Perplexity
- Google Gemini
- Anthropic Claude
- Microsoft Copilot and Bing
- Grok
Why it matters now
The Answer Is Replacing the Click
Buyers increasingly get what they need without visiting a website. Pew Research Center found that when a Google AI summary appeared, people clicked a traditional search result in 8% of visits, compared with 15% when there was no summary, and clicked a link inside the summary in only 1% of visits. SparkToro’s 2024 study with Datos found 58.5% of U.S. Google searches ended without a click to the open web.
That shifts where brand preference is formed. If an AI answer recommends three providers and you are not one of them, you may never get the chance to compete on your website. If you are named, you arrive pre-qualified. Google has said the links included in AI Overviews get more clicks than if the page had appeared as a traditional listing for that query (see Google’s AI Overviews announcement), so being cited is valuable even when overall clicks fall.
The window to build that position is open now. The sources AI engines trust are being established today, and authority compounds. We explain why in the window is closing and the eligibility era.
Our GEO services
Everything that Decides Whether AI Engines Cite You
Succeeding in AI search takes more than adding schema. It requires rethinking how you present information, prove expertise and earn trust from both people and machines.
AI Visibility Benchmarking
We test the questions your buyers ask across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, record who is cited and how your brand is described, and track changes over time.
Entity Optimization
We make your brand, people, products and locations unambiguous to machines with consistent names, descriptions and sameAs references, Organization structured data and aligned third-party profiles.
Structured Data Implementation
Comprehensive Schema.org markup for organizations, local businesses, services, products, articles, FAQs and reviews, matching what visitors see on the page.
Citation-Ready Content
Clear definitions, direct answers, comparison tables, original data and citations to primary sources: passages an AI engine can quote confidently and attribute to you.
Authority and Mention Building
Earned coverage, expert commentary and listings on the publications and directories AI engines rely on for your industry.
Crawler Access and Technical Readiness
We review access for Google’s crawlers and AI bots from OpenAI, Perplexity and Anthropic, plus rendering, speed and internal linking.
Answer Engine Formatting
Question-led structure, concise answer blocks and FAQ sections designed to be selected as the direct answer.
Reputation and Review Signals
Review volume, recency and sentiment across the platforms AI engines draw on, managed with compliant processes.
GEO Measurement and Reporting
Citation share, brand mention accuracy, AI referral traffic in GA4 and assisted conversions, reported alongside classic SEO metrics.
How a GEO engagement works
From AI Visibility Baseline to Consistent Citations
We run GEO as a measured program, starting with evidence about how AI engines see you today.
Baseline and Query Set
We define the prompts and questions that matter to your revenue, from category questions such as “best compliance consultants in Florida” to comparisons and how-to questions, and benchmark every major engine’s answers.
Entity and Technical Foundation
We fix crawler access, structured data, inconsistent business information and weak author and organization signals that make your brand hard for machines to identify.
Content Restructuring
Priority pages are rewritten or reorganized around direct answers, definitions, data and sources, and gaps are filled with new pages where nothing citable exists.
Authority Building
We earn mentions and links on the publications, directories and communities that engines cite in your space, and support review generation.
Measure and Iterate
We re-run the query set regularly, report citation share and accuracy by engine, and shift effort to the topics and platforms with the biggest gaps.
SEO vs. GEO vs. AEO
How GEO Fits with SEO and AEO
| SEO | GEO | AEO | |
|---|---|---|---|
| Goal | Rank pages in search results | Be cited and named in AI-generated answers | Be selected as the direct answer |
| Where it shows | Google and Bing results | ChatGPT, Perplexity, Gemini, Claude, AI Overviews | Featured snippets, voice assistants, AI answers |
| Key signals | Relevance, links, technical health, E-E-A-T | Entity clarity, citable content, authority and mentions | Question-led structure, concise answers, schema |
| How we measure | Rankings, traffic, conversions | Citation share, mention accuracy, AI referrals | Snippets won, answer selection, voice visibility |
We run all three as one system because they share a foundation. Read why search visibility needs all three or AEO and GEO explained.
Plans and pricing
GEO Plans Built Around Your Goals
Our GEO plans are published on the GEO pricing page. In summary:
- GEO audit ($499, one-time): AI visibility analysis, entity assessment, schema review and a prioritized action plan. Learn about the GEO audit.
- Starter ($2,500/month): schema implementation, entity optimization, AI-optimized content and visibility monitoring.
- Growth ($4,500/month): multi-platform optimization, authoritative source building and more content each month.
- Enterprise ($5,500/month): advanced entity graph work, the most content and a dedicated account manager.
- SEO included: every monthly GEO plan includes SEO services, because AI citations depend on a strong organic foundation.
Want to know where you stand first? Run a free Signal Score, which includes how AI engines currently describe your brand.
Mistakes to avoid
Common GEO Mistakes that Keep Brands Out of AI Answers
We see the same problems again and again when we benchmark brands across AI engines:
- Blocking the crawlers you want to be cited by. A blanket robots.txt rule or firewall setting can stop search-focused AI bots from retrieving your pages at all.
- Inconsistent business information. Different names, addresses, service lists or founding dates across your site, profiles and directories make it harder for AI systems to trust any of them.
- Marketing copy with nothing to quote. Pages full of slogans but no definitions, numbers, steps or comparisons give engines nothing specific to cite.
- No visible expertise. Anonymous content, missing author credentials and no evidence of real experience weaken trust, especially for YMYL topics.
- Chasing tricks instead of authority. Attempts to manipulate AI answers fall under Google’s spam policies, which Google has applied to generative results, and they tend to stop working as systems improve.
- Measuring only clicks. AI citations often influence buyers who never click. Tracking citation share and assisted conversions shows the real impact.
A GEO audit identifies which of these apply to your brand and what to fix first.
Free Signal Score
Does AI Cite Your Brand?
Enter your domain for a free Signal Score. A strategist will follow up with how ChatGPT, Perplexity and AI Overviews see you today.
Enter your domain for your free organic search and AI search visibility score.
Thank you for your response. ✨
Free · Instant · No email required. Just your domain.
Related services
Services that Work Alongside This One
SEOMA Insights
Further Reading from the SEOMA Blog
FAQ
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of making your content and brand more likely to be retrieved, trusted and cited by AI systems that generate answers, such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It builds on SEO with entity optimization, citation-ready content and authority building.
Is GEO different from SEO?
GEO builds on SEO rather than replacing it. SEO earns rankings; GEO earns citations and mentions in AI answers. Google says SEO best practices still apply to AI Overviews and AI Mode, so most GEO programs start by strengthening SEO fundamentals.
Can you guarantee that ChatGPT will mention my business?
No one can guarantee what an AI system will say. We can measure how often and how accurately each engine cites you, fix the gaps that make you hard to trust or understand, and report progress over time.
How do you measure GEO results?
We track a defined set of buyer questions across major engines and report citation share, mention accuracy and sentiment, plus AI referral traffic and assisted conversions in GA4. See measuring GEO for our approach.
Does structured data help with GEO?
It helps machines understand your entity and content, and Google uses structured data to understand pages. It is not a magic switch. Clear content, authority and consistent information across the web matter just as much.
Should I allow AI crawlers on my site?
If you want to be cited by an AI engine, it generally needs to be able to retrieve your pages. We review each crawler’s purpose, such as OpenAI’s search and training bots, and help you decide what to allow.
How long does GEO take to work?
Some changes, such as fixing crawler access or entity data, can affect answers quickly. Authority and citation share build over months. We report on a regular cadence so you can see movement by engine.
How much do GEO services cost?
A GEO audit is $499, and monthly plans range from $2,500 to $5,500. Full details are on our GEO pricing page.
What is an AI citation?
An AI citation is when an AI-generated answer names your brand or links to your page as a source. Citations matter because they put your business in front of buyers at the moment an AI system is shaping their shortlist.
Be the source AI cites
Get Recommended Where Your Buyers Now Ask
Tell us about your brand and market. A SEOMA strategist will reach out within 24 hours with how AI engines see you today and what we would change first.
Enter your domain for your free organic search and AI search visibility score.
Thank you for your response. ✨
Free · Instant · No email required. Just your domain.